Vivian Tu: Founder and CEO of Your Rich BFF

Vivian Tu aka Your Rich BFF is on a mission to help people better understand personal finance. She educates her over 6 million social media followers on important topics like investing, navigating loans, and negotiating higher salaries. With her new podcast Networth and Chill along with her upcoming book, Rich AF: The Winning Money Mindset That Will Change Your Life, she’s giving people even more tools to make informed financial decisions. Given her immense knowledge in the field, it’s no surprise that Tu actually started her career as an equities trader at J.P. Morgan, where she spent over two years covering industrials, materials, and energy stocks. But when a new manager created a toxic work environment, she decided to leave Wall Street behind and took a job in digital media strategy sales at Buzzfeed. Hearing that she came from the financial industry, her Buzzfeed co-workers began to ask her questions about their Roth IRAs and health insurance. In an effort to consolidate all her advice, she took to TikTok, and Your Rich BFF was born. Tu is extremely candid about her own financial journey and the steps anyone can take to build wealth.