Lisa Donovan: Founder and CEO of The Pattern

You might call Lisa Donovan—founder and CEO of the astrology app The Pattern—a genius entrepreneur, or you might call her a soul-reading wizard. In 2018, The Pattern went live in a public beta without any marketing or PR. Today, Donovan has grown the platform to over seven and a half million users, with notable fans like SZA and Channing Tatum. There’s no doubt that Donovan’s years of work developing The Pattern are shown in the app’s burgeoning success and scarily accurate insights, but it may come as a surprise that astrology is indeed Donovan’s second life. Previously, she had a career in many forms of entertainment as an actress, a popular YouTube creator (you may remember her channel LisaNova), a producer, and co-founder of Maker Studios. On this episode of Second Life, find out how Donovan found healing through astrology and uses it to connect with millions of people around the world.