Jeanine Lobell: Founder of Neen and Stila Cosmetics

Jeanine Lobell is a legend within the beauty industry, and her career has evolved a number of times. She made a name for herself as a makeup artist working on covers of Vogue, W, and Vanity Fair with stars like Cate Blanchett, Natalie Portman and Nicole Kidman. She then took a major leap into the world of beauty products, founding Stila Cosmetics and pioneering paper packaging and a playful approach to makeup that resonated with a new generation of consumers. Now, she’s one-upped herself once again with the creation of her direct-to-consumer beauty brand Neen, which she launched just last April. With Neen, Jeanine created the first-ever subscription card including five peel-back makeup swatches encouraging the consumer to try out new creative looks, but only invest in the items they truly fall in love with. Hear how she’s built, sold, and pioneered brands that have changed the beauty landscape for the better on this week’s episode.